What is a SEO?
SEO stands for “Search Engine Optimization” and it’s an essential marketing strategy designed to drive organic traffic to websites. The goal with SEO practices is to create websites which stand out and are easily recognizable as high-quality sites by top search engines. In order to achieve this, content creators have to look carefully at a number of factors, including number of words per page, links to other sites, and the physical structure of the site. While the primary aim of SEO is to achieve higher rankings and better recognition within search engines, there’s a human element too. Creating websites which are easy for readers to understand and which provide useful information is an essential part of SEO. After all, if you create a site which ranks highly on Google, for instance, but don’t provide any actual benefit to people who land there, the overall value of your site is going to suffer.
Does My Website Need SEO?
While a typical Internet user might occasionally know exactly where they’re going on the Internet and type an address straight into their browser, the vast majority of Internet traffic is driven by search engines. As such, it’s essential that your website shows up in a user’s top results. In fact, the lower a website appears on the first page of search results, the less likely it is to get any traffic. Top search engines like Google spend huge amounts of money and effort ensuring that their engines only pick up high-quality, useful websites. If it decides your page doesn’t meet their high criteria, your website is likely to get buried in the search results. By following specific SEO practices like targeting keywords, writing search engine-friendly content, and building a high-quality website, you can drive thousands of visitors to your site which may have otherwise never discovered your content.